Survey Methodology (Wiley Series in Survey Methodology)
by Robert M. Groves
Survey Methodology by Groves et al
This book is built to support teaching methodology of mainly field surveys. It provides all basics in conducting quality surveys. Researches in human and social behavior these days rely on empirical data, yet many surveys fail to collect good stable data, sometimes due to miss-specification of the target population, sometimes they design wrong sampling plan. This book helps us understand the sources of these potential errors and how it is possible to correct them. In my work I support researchers in running surveys and building statistical analyses based on the data collected. But I miss in the book, and this is my main critique, more examples on how to build a questionnaire which represents theoretical aspects (hypotheses) and how to validate questions based on this theoretical ground, not just empirics. I do recommend the book for those who guide students making their first steps in conducting their own research.
Dr. Gabriel Liberman – Data-Graph Statistical Consulting
אין תגובות